Christina Sng dot com

The Full 411 on Christina

BIOGRAPHY

Christina’s professional experience encompasses front-end programming and graphic design, web administration, business strategy, and user/client management, as well as copywriting for an array of industries and in various mediums.

Since graduating from the University of Melbourne with a degree in Philosophy and Criminology, Christina Sng has been a consultant, copywriter, web developer, account executive, information architect, producer, journalist, webmaster, editor, and publisher.

In the Internet industry for almost a decade, she designed, developed, produced, and managed numerous corporate web sites, as well as penned various white papers on usability and navigation strategy.

She has been in charge of gathering client requirements, developing the predevelopment strategy, taxonomy, target audience profiling, content management, design and documentation of navigation and user interface strategy, online marketing, and user testing (intuitive navigation, consistency of look and feel, and cross-platform access for speed and design) for web sites, intranets, and extranets for both local and international audiences.

Her client list includes Allen & Gledhill, Cisco Systems, Citibank, DBS Bank, DiGi, G K Goh, GTI Specialist Publishers, Hewlett-Packard, HSBC, InfoComm Development Authority of Singapore, Jones Lang LaSalle, Kenzo, Metro, Minerva Motors, MobileOne, OUB, Singapore Power, Strategic Intelligence, and Sulake.

As a journalist and writer, Christina has published numerous articles ranging from astronomy to broadcasting in magazines worldwide such as Aribella, Asia Pacific Broadcasting, Alliance Francaise’s Lien, the Courses Now! series, and The Varsity, as well as various technical white papers on Internet security and international property trends. She has also crafted policies and instruction manuals, and contributed to many organisational in-house magazines and newsletters.

In her free time, she enjoys reading hard science fiction and horror novels, haunting second-hand bookstores around town, crafting cute stuffed animals, playing with her five cat-children, and nurturing her young son. She is a nanotechnology advocate, paintball enthusiast, animal activist, concerned environmentalist, certified diver, and holds a brown belt in karate.

PROFESSIONAL EXPERIENCE

In the Internet industry for over 8 years, Christina has worn many hats:

Web Developer – She’s a dinosaur here (1996-). Hand-coding HTML and Javascript from Notepad (now she uses Arachnophilia), she still finds it more error-free than WYSIWYG programs (that’s because she’s a control freak about alignment), and uses Photoshop exclusively for all her graphics. Since she started blogging, she enjoys tinkering with various content management systems, including this one.

Information Architect – Her second longest standing role (1999-), overlapping from her stint as an account executive till present day. She developed navigation strategies, built site maps, designed user interfaces for websites and continued to use them as process for all web projects she later took on.

Senior Producer – Usability Manager might have been a more apt title. Her role consisted of developing best practice and process documents and procedures for usability application and testing. Also a project management role in terms of ensuring usability standards from project start to finish.

Account Executive – Got her feet wet with account management for a couple of months. An excellent Dealing With Clients 101.

Web Editor / Technical Writer – Non-titled roles. In all hats she has had to adopt writing for the web for the web, and switch hats (invisible) to technical writer when editing technical documents.

Web Administrator – Management and maintenance of an Intranet and its users. She migrated various departmental sites under one umbrella, resolved erroneous codes, developed Intranet policies and procedures, tailor-made content management best practices for her users, and trained them to use them.

Consultant – Aside from crafting security policies and developing taxonomies for websites, she also managed a portal, wrote web articles for an in-house magazine, and led the ongoing championship for highest caffeine consumption in a day.

Site Producer – This was undoubtedly her most rewarding job. As site producer for one of the industry’s most exciting teen MMOGs, she spearheaded online, offline, and cross-marketing marketing campaigns as well as ran in-game activities and competitions to spur creativity, leadership, and build a strong and happy community. She even got to create a whole new Universe, or should she say, Habboverse.