No Customer Retention, Just Customer Acquisition
After scouring the ads for 2 weeks, I’ve concluded that the 3 mobile service providers here simply concentrate on customer acquisition (ok, to be fair to Starhub, they do give their customers $50-200 vouchers depending on their plan every year, but their customer service person on the phone admitted that sometimes customers have to call them to remind them to send them their vouchers).
The 2 telcos I could switch to offer $100 to new sign ups but NOT on all phones, which explains why I haven’t jumped ship yet. The irony is that the only telco that offers $100 off ALL phones is the one I am currently with, and the $100 is only if you’re a new sign up.
So what they are telling us is, switch every 2 years. It pays to. Why be loyal? There really is no benefit.
Now I simply have to wait for some other telco to offer me the N86 at $100 less and I’m gone.
Wouldn’t it be cheaper to just retain me with a “you’re so special for being with us for over 10 years” $100 off my next phone bonus?
Christina Sng worked as a web developer, information architect, account executive, producer, technical writer, and usability consultant in the 10 years (that's 30 years in Internet time!) she brought bread home. She has since retired to raise her children but still spends most of her waking hours on the net, no thanks to Apple. Here are some of her adventures.
Posted on September 5, 2009 at 1:07 am
I just switched to M1! Try phoning them. Maybe they will give you a voucher to retain you?